About us

We built Disco because we experienced first hand how hard it is to grow your brand on social media. We believe there are two sides to the market, emerging brands and eager shoppers. New brands entering the market often struggle to get in front of the right shoppers for a multitude of reasons. On the other side, shoppers who are tired of seeing the same branded ads on their feed want to discover something fresh and unique. Disco exists to serve as the bridge between them.

The problem is distribution, it's incredibly hard to get your products in front of an audience that actually wants to buy them. Legacy wholesale takes huge margins and buries small brands. Marketplaces prioritize whoever spends the most on ads. Building a direct-to-consumer audience from scratch takes years of content, expensive marketing, and luck. We think there should be a simpler path.

Disco is that path. We partner directly with emerging brands to distribute their products through curated campaigns in the form of limited-time events with exclusive pricing that rewards shoppers for being early. No algorithms to fight through. No pay-to-win. Just great products from small teams, placed in front of shoppers who actually want to find them.

For brands, we handle the distribution side: getting your products seen, creating urgency through campaigns, and building a shopper base through loyalty. You keep full control of your identity, your pricing strategy, and your brand, we amplify your reach.

For shoppers, Disco is the best place to find new, fresh, and unique pieces before everyone else discovers them. Every brand on our platform is hand-selected. Every campaign comes with exclusive discounts you won't find anywhere else. And because we structure everything around drops, you'll always be the first to know when something new is live.

We believe the future of retail belongs to brands that build real relationships with their customers. Disco is the bridge that makes that first connection happen.

— The Disco Team